Heated Jacket Market Size, Share & Industry Analysis, By Power Source (Below 5 Volt, 6 - 7 Volt, and 8 - 20 Volt), By End-use (Men and Women), By Distribution Channel (Supermarkets & Hypermarkets, Multi-Brand Stores, Exclusive Stores, Online Stores, and Others), and Regional Forecast, 2025-2032

The global heated jacket market size was valued at USD 176.62 million in 2024. The market is projected to grow from USD 190.76 million in 2025 to USD 344.80 million by 2032, exhibiting a CAGR of 8.82% during the forecast period. North America dominated the heated jacket market with a market share of 92.48% in 2024.

The heated jacket market is experiencing significant growth, driven by increasing demand for heated vests that combine warmth, comfort, and technology. These jackets, equipped with battery-powered heating elements, are popular among outdoor workers, sports enthusiasts, and commuters seeking protection against harsh weather. Rising consumer inclination for functional and innovative clothing, advancement in battery technology, and improved heating efficiency are key factors fueling market expansion. Additionally, the growing popularity of outdoor activities such as skiing and hiking further boosts demand. Manufacturers are innovating with lightweight materials, extended battery life, and temperature control features to enhance user experience. As sustainability trends emerge, the integration of eco-friendly heating solutions is also shaping the market, making heated apparel a fast-evolving segment in wearable technology.  

The global heated jacket is witnessing intense competition, driven by increasing demand for innovative and functional winter wear apparel. Key market players include ORORO, DEWALT, Bosch, Milwaukee Tool, and Matika Corporation, leveraging advanced heating technology, durable battery systems, and innovative designs.

MARKET DYNAMICS

MARKET DRIVERS

Shifting Preference toward Functional and Smart Winter Wear to Drive Market Growth

The increasing preference for smart heating and well-designed winter wear is driving the heated jacket market growth. Consumers, particularly in colder regions, seek advanced apparel that combines warmth, convenience, and technology. Heated vests, equipped with battery-powered heating elements and adjustable temperature settings, provide superior protection against extreme cold compared to traditional outerwear, helping individuals stay warm. The rising number of tourists, outdoor workers, winter sports enthusiasts, and military personnel further fuels market expansion. For instance, according to the Ministry of Culture and Tourism, Harbin, the capital of Heilongjiang, China, known for its bitterly cold winters, welcomed over 87 million tourists during the 2023-24 winter season, up 300 percent year-on-year. The integration of breathable, lightweight, and water-resistant materials enhances comfort and functionality, making these jackets appealing to a broader audience. Additionally, advancements in rechargeable battery technology have improved energy efficiency, boosting adoption rates.

The growing popularity of smart heating apparel and the increasing use of wearable technology also contribute to market expansion. As more consumers prioritize performance-driven fashion, the heated apparel market is expected to grow, supported by continuous innovation and rising awareness of high-tech winter wear solutions.   

MARKET RESTRAINTS

Incidences of Skin Burn and Other Related Issues to Hinder Market Expansion

Occurrences of skin burns and related safety concerns significantly limit the growth of the market. Reports of overheating, burns, and even battery malfunction raise consumer apprehension, discouraging potential buyers. Safety risks also lead to increased regulatory scrutiny, making compliance more challenging for manufacturers. Negative reviews and product recalls damage brand reputation, reducing consumer trust and market demand. Additionally, the fear of accidental burns discourages adoption, especially among sensitive demographics such as children and the elderly. Consequently, companies must invest in improved safety features, which increases production costs and limits market expansion.

MARKET OPPORTUNITIES

Increasing Emphasis on Power Source Innovation to Offer Potential Growth Opportunities

Growing manufacturers’ focus on product innovation and differentiation has impelled the product launches offering numerous growth opportunities in the global heated jacket market. Advancements in battery technology, lightweight heating elements, and smart temperature control enhance comfort and efficiency, attracting a wider consumer base. Features such as app-controlled heating, USB charging, and waterproof designs cater to outdoor enthusiasts, workers, and athletes. Moreover, customization options and stylish designs broaden market appeal. For instance, in February 2023, Carhartt, Inc. launched Carhartt X-1 Smart Heated Vest in partnership with clim8, for people to live, work, and perform more comfortably in colder environments. This new intelligent heated vest outworks fluctuating body temperature and is built to personalize comfort and heat both on and off the job.

As consumers demand multifunctional and durable apparel, brands investing in research and innovation can differentiate themselves, expand market reach, and drive higher sales in the competitive industry.

HEATED JACKET MARKET TRENDS

Growing Adoption of Warm Jackets for Urban and Everyday Use

A significant trend in the market includes the expanding usage of warm clothings including jackets beyond traditional outdoor and sports activities into urban and everyday settings. As city dwellers and commuters seek comfort during cold weather, manufacturers are designing jackets with stylish, lightweight, and versatile features suitable for daily wear. This shift is driving collaborations with fashion brands and the introduction of sleek, office-appropriate designs. This trend reflects shifting consumer lifestyles, where practical warmth and fashionable appearance are both priorities, broadening the product appeal and driving steady growth in urban populations worldwide.

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Segmentation Analysis

By Power Source

Improved Comfort Characteristics and Life Cycle of 6 – 7 volt Power Source Segment to Dominate Market

Based on power source, the market is segmented into below 5 volt, 6 - 7 volt, and 8 - 20 volt.

The 6 - 7-volt power source segment accounted for the largest heated jacket market share and is projected to expand at the fastest CAGR during the forecast period. Individuals opt for heated vests in this power source category owing to versatile ranges, improved comfort, and suitability for daily use, and typically preferred by professionals, workers, and other personnel at jobs.

The 8 - 20 volt segment is projected to grow at the second fastest CAGR. The growth of the segment is ascribed to the growing demand for such jackets in military operations due to prolonged battery capacity, which is required during combat and patrolling in extreme weather conditions. Integrating multiple features, such as stylish fit, hydrophilic properties, voice-enabled features, and USB connection, is leading market expansion. The multi-functionality of these heated clothing is projected to drive product demand over the assessment period.  

By End-use

Huge Demand from Male Population to Boost Growth of Men’s Segment

Based on end-use, the market is segmented into men and women.

The men end-use segment contributed the largest revenue share in 2024 since they are major users of the product. Lately, manufacturers have launched several unique features, including LED lights, USD ports, multiple pockets, digital indicators, water-resistant fabric, and in-built battery setups, to garner a more remarkable consumer base. A significant number of men participating in outdoor activities in the snow and low-temperature terrain, a large number of male military personnel, and growing expenditure on personal care by men are among the few factors contributing to the segment’s growth.

The women’s end-use segment is anticipated to expand at the fastest CAGR. The increase in women’s involvement in international adventure sports and participation in the military profession is likely to uplift the product’s demand. Major brands in the market are focusing on integrating advanced technology with fashion to cater to a wide range of women consumers.

By Distribution Channel

Rising Number of Physical Retail Brand Outlets to Boost Market Growth

Based on distribution channel, the market is segmented into supermarkets & hypermarkets, multi-brand stores, exclusive stores, online stores, and others.

The multi-brand stores segment dominated the market in 2024 due to the increasing retail presence of branded stores across several countries. These stores offer a variety of products ranging from different brands under one roof, serving the diverse needs and preferences of customers, which contributes to the segment’s growth.

The online stores segment is projected to expand at the highest CAGR during the forecast period from 2025 to 2032. The convenience offered by online e-commerce channels, accompanied by hassle-free shopping experiences, doorstep delivery, online reviews and feedback, and easy payment options, are among a few factors expected to consolidate the growth of this distribution platform.

Heated Jacket Market Regional Outlook

By geography, the market is categorized into North America, Europe, Asia Pacific, South America and the Middle East & Africa.

North America

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North America accounted for the largest share of the global market. The region’s growth is primarily attributable to rising demand for products among winter athletes and military personnel. The presence of multiple colder locations with extremely low temperatures and the availability of products offered by the major market players further drives the region’s growth.

The U.S. market benefits exceptionally well from strong consumer demand in freezing regions. Individuals who engage in sports or work outdoors frequently buy heated clothing for added warmth during cold weather. Moreover, the availability of several domestic and international brands, growing consumer spending on winter sports, increasing emphasis of market players on product innovation, and rising penetration of e-commerce channels lead the U.S. heated jacket market growth.

Europe

Europe is the second-largest market and is projected to grow at the fastest CAGR. The growth is driven by snow experienced by multiple regional locations, such as Nordic Countries, extreme winter temperatures, the adoption of enhanced heated apparel by militaries and defense forces, and the entry of numerous international brands. Also, the consumers in the region prefer durable, superior-quality goods with added features and are willing to pay more in return, which further strengthens market expansion.

Asia Pacific

Asia Pacific market is anticipated to flourish considerably over the coming years. Rising product demand from outdoor workers, winter sports enthusiasts, and motorcyclists seeking warmth and comfort drives the market growth in the region. Advancements in battery performance due to improved technology and innovative heating elements enhance efficiency and attract consumers. Increasing disposable income, urbanization, and expanding online platforms offering a wide range of product variety further boost sales. Additionally, government initiatives promoting worker safety in cold environments contribute to market expansion, particularly in countries with harsh winters, such as China and Japan.

South America and the Middle East & Africa

The rest of the world market includes South America and the Middle East & Africa. The region is projected to experience steady growth owing to the presence of a wide range of climate zones, including high-altitude areas such as the Andes Mountains and colder southernmost parts of Argentina and Chile where temperatures are relatively low throughout the year, favoring the product adoption.

COMPETITIVE LANDSCAPE

Key Industry Players

Continuous Development and Introduction of New Power Sources by Key Companies Result in their Dominating Position

Key companies in the market are focusing on lightweight, energy-efficient heating elements and app-controlled temperature settings. Collaborations with e-commerce platforms and retailers have helped brands boost global reach. Moreover, eco-friendly materials and rechargeable battery options enhance brand appeal. Overall, the competition is fueled by technological advancements and evolving consumer preferences.

LIST OF KEY HEATED JACKET COMPANIES PROFILED

• DEWALT (U.S.)


• ororo Heated Apparel (U.S.)


• H2C Brands LLC (U.S.)


• Milwaukee Tool (U.S.)


• Makita Corporation (U.S.)


• Robert Bosch GmbH (Germany)


• Gerbing (U.S.)


• Venture Heat (U.S.)


• Berston Technologies and Solution, LLC. (U.S.)


• Venture Heat (U.S.)

KEY INDUSTRY DEVELOPMENTS

• January 2025: ORORO Heated Apparel, a U.S.-based brand specializing in heated apparel, launched a new range of heated smart jackets featuring extended battery life and app-controlled temperature adjustments, using carbon fiber. This product launch is targeted at outdoor enthusiasts and tech-savvy individuals seeking customizable warmth solutions.


• May 2024: DEWALT, an American industrial tool company, unveiled a new range of heated rugged jackets designed for law enforcement, military personnel, and outdoor adventurers. The newly launched product features wind and water resistance, reinforced materials, and multiple heat zones for optimal warmth distribution. This launch serves the rising demand for high-performance, durable, heated apparel in challenging environments.


• March 2024: Milwaukee Tool, a well-established manufacturer of heavy-duty power tools and accessories, expands battery technology for heated workwear by improving battery efficiency, enabling longer runtime and faster charging. This upgrade aligns with the brand’s commitment to offering high-performance workwear for professionals operating in extreme weather conditions.


• December 2023: Makita Corporation added two new heated layers to its cordless tools and accessories product category. DCX201 and DCX200 are the two new heated base layer shirts powered by Makita's 12Vmax CXT battery or 18V LXT battery. 


• July 2021: A Wisconsin, U.S.-based tools & protective equipment company, Milwaukee Tool, launched a new line of heated gear, including M12 quietshell and M12 heated toughshell jackets.  

REPORT COVERAGE

The global heated jacket market analysis provides market size & forecast by all the segments included in the report. It includes details on the market dynamics and market trends expected to drive the market in the forecast period. It offers information on key regions/countries, key industry developments, new product launches, details on partnerships, mergers & acquisitions, and a number of manufacturers in key countries. The report covers a detailed competitive landscape with information on the market share and profiles of key players.

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Report Scope & Segmentation