Pizza Market Size, Share & Industry Analysis, By Type (Veg Pizza and Non-Veg Pizza), By Crust Type (Thick Crust, Thin Crust, and Stuffed Crust), By Distribution Channel (Full Service Restaurants, Quick Service Restaurants, and Others), and Regional Forecast, 2025-2032

The global pizza market size was valued at USD 272.40 billion in 2024. The market is projected to grow from USD 282.91 billion in 2025 to USD 409.50 billion by 2032, exhibiting a CAGR of 5.42% during the forecast period.

Pizza is a food item made from flattened dough bread and has a spread of savory mixture, which may include cheese, vegetables, and other baked toppings. Although it is a traditional Italian dish, it has gained immense popularity globally and is often found in pizzerias and restaurants. Pizza’s global popularity stems from its versatility, allowing it to be custom-made with regional tastes and ingredients. It is usually consumed as a quick snack or enjoyed at social gatherings and parties. The ease of preparation and cultural appeal have further contributed to its widespread adoption and evolution.

MARKET DYNAMICS

MARKET DRIVERS

Rise in Number of Fast Food Chains in Food Malls and Food Courts to Fuel Market Growth

Food malls and courts have become an integral part of the dining and entertainment scene. These facilities offer a centralized location for several food options, making it easier for customers to choose a variety of food products, including fast food options such as pizza. Moreover, the incorporation of a variety of dining options attracts more consumers and encourages them to increase their spending on food, leading to increased footfall and prolonged visits. With the ongoing trend of consumer behavior concentrating on shopping mall culture, this factor is expected to drive the global pizza market growth during the forecast period.

Rise in Spending on Food Consumed Away from Home to Aid Market Growth

Household income growth and the rise of dual-income households in developing economies are the major factors attracting consumers to consume more outside food. With an increasing number of working women in employment, families are frequently visiting restaurants or ordering food from outside. This factor is helping to increase the footfall in the dine-in establishments. According to the U.S. Department of Agriculture (USDA), in the U.S., the spending on food away from home increased to USD 4,485 per capita in 2023, up from USD 4,004 in 2022. With most of the millennial population leaning toward fast food consumption, their spending on quick service restaurants is increasing over their spending on traditional family restaurants.

MARKET RESTRAINTS

Rising Awareness of Adverse Effects of Fast Food Consumption to Hamper Market Growth

With globalization and rapid urbanization, there has been an increased consumption of fast food items such as pizzas, burgers, and others by consumers. However, frequent out-of-home eating behavior and fast food consumption are significant factors for the rising trends of obesity, overweight, diabetes, and cardiovascular diseases. According to the U.S. News & World Report, in the U.S., the adult obesity rate in men increased from 16.9% in 1990 to 41.6% in 2022. Therefore, consumers are increasingly becoming aware of these risks, leading to a decline in fast food consumption, such as pizza, and potentially hindering overall market growth.

MARKET OPPORTUNITIES

Potential Growth Opportunities in Digitalization of Business Processes and Technological Advancements to Fuel Market Expansion

Many restaurants and hotel chains have incorporated automated technology into their daily operations. Food companies find that automation gives them full visibility into their supply chains, protects their workers from serious injury, and reduces labor costs. In the food service industry, a shift of human functions to machines is the need of the decade for food service operators to compete in the ever-expanding food service industry. There are a few innovative applications in the industry already, such as food delivery robots, front-of-the-house kiosks, and the ability for users to place orders and pay via mobile devices. This new momentum in the industry needs to involve more sophisticated robotics, next-generation solutions, and technology that meets consumer demands for speed and access to high-quality food service anytime, anywhere. Market players are also responding to this need for automation in the business process by engaging robots in their daily work routines. For example, Zume Pizza, a restaurant based in California, employs pizza-making robots named Pepe, Giorgio, Marta, Bruno, and Vincenzo.

PIZZA MARKET TRENDS

Trend of Gluten-free Pizzas is Driving Market Growth

The gluten-free pizza trend is mainly attributed to both health concerns and a broader shift toward gluten-free diets. Gluten-free options offer a viable alternative to conventional refined flour pizza base for consumers with gluten sensitivity, celiac disease, or those simply choosing a gluten-free lifestyle. This factor has led to heightened demand and innovation in gluten-free pizza crusts and toppings. Considering the shifting consumer choices, many multinational chains such as Domino’s, Pizza Hut, and Papa John’s are launching pizzas with gluten-free pizzas to attract more consumers.

Request a Free sample to learn more about this report.

Segmentation Analysis

By Type

Non-Veg Pizza Dominated Market Owing to Superior Taste and Texture and a Large Number of Non-vegetarian Population

Based on type, the market is classified into veg pizza and non-veg pizza.

The non-veg pizza segment accounted for a major share of the global market. Non-veg food has been a popular item in several cuisines and has become the go-to choice for many fast food lovers. The savory profiles, textures, and flavors provided by non-vegetarian toppings such as sausage, pepperoni, bacon, and other meats significantly influence consumers. Moreover, consumers can opt for a variety of meat options such as beef, ham, seafood, and chicken to create unique flavor profiles, further fueling the segment’s popularity.

The veg segment is expected to have the fastest growth in the global market. Veg fast food is getting increasingly popular owing to several benefits, including being a healthier alternative to meat-based fast food. These fast foods also cater to preferences and dietary restrictions, further fueling their growth in the near future.

By Crust Type

Thick Crust Segment Led Market Due to Its Suitability for Different Occasions

Based on crust type, the market is classified into thin crust, thick crust, and stuffed crust.

The thick crust segment accounted for a major share of the global market. Thick crust pizza provides a larger and heartier bite. Furthermore, a thick crust tends to hold an abundant of toppings, making it a popular choice among consumers. Thick crusts are usually ideal for any occasion where a hearty meal is desired.

The thin crust segment is expected to have the fastest growth in the global market. Thin crust is preferred mainly for its crisper and lighter texture. These are also perceived as healthier compared to thick crusts as they have fewer calories and less sodium, and saturated fats.

By Distribution Channel

Quick Service Restaurants to Command Market Owing to Speed and Convenience of Delivering Food

Based on the distribution channel, the market is classified into full service restaurants, quick service restaurants, and others.

The quick service restaurants segment is expected to dominate the global market. It has gained significant popularity, owing to its convenient food offerings and efficiency. It has become a popular fast food option for consumers at quick service restaurants owing to diverse topping options and minimal time for preparation. Moreover, these restaurants also offer takeout, fast service, and delivery options, making them an ideal option for consumers opting for hassle-free and quick meals.

The full service restaurants segment is expected to grow significantly over the forecast period. Such restaurants provide table service and offer a full menu. They offer menus in multiple selection types, which may include breakfast, lunch, and dinner. Casual dining and fine dining restaurants are the major contributors to this segment.

Pizza Market Regional Outlook

By region, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

To get more information on the regional analysis of this market, Request a Free sample

North America dominated the global market and held a share of 38.83% in 2024. In North America, the U.S. holds the major share of the market. Some of the major factors contributing to the growth of the market in the country include the increase in demand for ready-to-eat and frozen food, the rising popularity of delivery services such as DoorDash and Grubhub, and the introduction of healthier and innovative options. Among various food items, the popularity of fast food has increased significantly in recent years. Some popular pizza chain restaurants that have expanded their presence in the U.S. and international markets include Domino's Pizza, Papa John's, and Smokin' Joe's. Moreover, in countries such as the U.S. and Canada, the operating cost of food service companies is increasing rapidly. The rise in labor wages and the price of raw materials is putting significant pressure on the companies' profit margins. Hence, there is a significant drive toward digitization and automation in production and service areas.

• For instance, in October 2023, Domino's Pizza announced a strategic partnership with Microsoft to leverage artificial intelligence (AI) and cloud computing to enhance food ordering and streamline store operations. This collaboration aims to create a more personalized customer experience and improve the efficiency of in-store processes.

Asia Pacific

The strong and rapid economic growth fueled industrialization in the region and further helped to create a vast middle-class population with more disposable income, further fueling the demand for fast food products such as pizza. As more people had the opportunity to enjoy meals in dine-in restaurants, the market experienced significant growth over the past few years. The increasing demand for fast food products is thus creating interest among the domestic and international private equity and venture capital funds to invest heavily in this sector. Additionally, many global brands such as Pizza Hut, Domino’s, and Papa John's have expanded their presence in the region by opening their outlets in various parts of the country. For instance, in June 2024, Domino's Pizza, a U.S.-based QSR chain, planned to double its store count in India and aiming to increase it from 2,000 to 4,000 in the next 4-6 years.

Europe

The market in Europe is diverse, with Italy having a long-standing tradition of pizza consumption, which makes it one of the significant drivers for the growth of the market. The country’s popularity of pizza and culinary traditions has created a deep-seated connection between food and European culture. According to the Italian Ministry of Tourism, the people in Italy consume approximately one million pizzas every day. There is a large prevalence of traditional pizzerias in the region; however, there has also been a rise in the presence of international chains in the region and a growing popularity for frozen food. Furthermore, the region is witnessing a rising trend toward gourmet and artisanal products, focusing on authentic and high-quality ingredients, further driving the growth of the market in the near future.

South America

Socio-economic factors, strong dine-out culture, and availability of cheap food options are some of the major factors contributing to the growth of the fast food industry in South America. Additionally, urban consumers are becoming interested in trying out new food cultures and new cuisines, which creates an opportunity for food service providers to expand their market presence. For instance, in January 2025, Sampa’s, a small, local chain of Brazilian-themed restaurants, opened a new outlet at 820 Wilshire Blvd. Countries such as Chile and Peru account for a relatively small portion of the region's overall market. However, in recent years, the demand for home-delivered food has increased significantly, creating opportunities for market players to establish their delivery platforms and expand their customer reach.

Middle East & Africa

The Middle East & Africa region is expected to benefit from the growing e-commerce sector in the region. The Middle East region is home to a unique and profitable restaurant industry that is predicted to continue to grow strongly into the future. The region creates a high demand for suitable dining options, owing to a diverse population and an affluent, as well as well-traveled, population. Furthermore, the region possesses one of the highest standards of living and the largest percentage of expats in the world who are accustomed to global cuisine, further fueling the growth of the market in the region.

COMPETITIVE LANDSCAPE

Key Industry Players

New Product Launches by Key Players to Strengthen Their Market Positions

The market is highly fragmented and competitive, with large companies and small players competing against each other to expand their global pizza market share. Some of the major players in the market include Domino's Pizza, Inc., Pizza Hut, LLC, Little Caesar Enterprises Inc., Papa John's International, Inc., and others. Companies are constantly improving their current product offerings and launching innovative food items in the market. This includes launching traditional dishes and fusion dishes that provide a unique taste experience to the consumers. They are also launching new products specially targeted toward vegan customers.

• For instance, in February 2023, Papa John's, a U.S. pizza chain, launched two vegan pizza varieties in 222 of its branches in South Korea. The two new products include Green Eat Vegetable Garden Special pies and Green Eat Vegetable Margarita. The new launches catered to the consumers who opted for more meat-free choices.

LIST OF KEY PIZZA COMPANIES PROFILED

• Domino's Pizza, Inc. (U.S.)


• Papa John's International, Inc. (U.S.)


• Pizza Hut, LLC  (U.S.)


• Sbarro, LLC (U.S.)


• PizzaExpress Limited (U.K.)


• Yellow Cab Pizza Co. (Philippines)


• Smokin' Joe's (India)


• Uno Pizzeria & Grill (U.S.)


• Little Caesar Enterprises Inc. (U.S.)


• Vapiano SE (Germany)

KEY INDUSTRY DEVELOPMENTS

• April 2025: Domino’s Pizza Inc., an American multinational pizza restaurant chain, partnered with DoorDash, Inc., an online food delivery company. The partnership would allow Domino's to reach new consumers through DoorDash Marketplace.


• March 2025: Flynn Group, one of the largest franchise operators in the U.S., acquired franchise rights of 45 Pizza Hut restaurants in Alabama, Georgia, and Tennessee. The acquisition would allow Flynn Group to expand its quick service and fast casual brands.


• March 2025: Domino’s Pizza launched Big 6-in-1 Pizza, a 24-slice pizza offering for group dining. The new offering features six distinct flavors, catering to different preferences of consumers in a single order.


• January 2025: Tucker’s Farm Corporation, a value-oriented investment holding vehicle, acquired Pizza Factory Inc., one of the leading quick-service restaurant franchisors. The acquisition would help Tucker Farm drive value for its franchisees.


• November 2024: Craveworthy Brand, a multi-restaurant platform company, acquired Fresh Brothers Pizza, a 20-unit, California-based pizza chain. The acquisition would further diversify the company’s portfolio of pizzas.

REPORT COVERAGE

The market analysis provides market size & forecast by all the segments included in the report. It includes details on the market dynamics and market global pizza market trends expected to drive the market in the forecast period. It offers information on key regions/countries, key industry developments, new product launches, and details on partnerships, mergers & acquisitions in key countries. The global pizza market research report covers a detailed competitive landscape with information on the market share and profiles of key players.

To gain extensive insights into the market, Request for Customization

Report Scope & Segmentation